About P&J PitchWorks Co.
A trust-centred, story-driven training practice built for teams who pitch for a living.
We don’t manage your pitch. We build the teams that win them.
Founded by Pooja Lal and Jennifer Lewis, we bring decades inside enterprise boardrooms, agency war rooms and high-pressure client presentations. We know exactly what separates a team that wins from a team that almost did.
Pitch failure rarely comes from weak ideas. It comes from misalignment, rushed briefs, flat stories, inconsistent presence and chaotic prep. We fix the human side of the pitch: the culture, the communication, the story, the room and the way teams show up under pressure.
Modular and fast. Ten workshops, each 90 minutes, so teams pick what they need when they need it. No full days. No heavy lift. Just the sessions that strengthen focus, confidence, alignment, presence and story.
We work with agencies, martech organizations, media sales teams and pitch consultants who want their clients to walk into the room steady, aligned and ready. We build capability, not dependency. Teams learn how to pitch every time, not just this time.
Built by two women who’ve lived the pressure
This isn’t just skill-building. It’s identity-building.
Pooja Lal, CM
20+ years leading growth and go-to-market strategy for enterprise organizations, including Ernst & Young, Cisco, Telus, Mobilicity, Livewire Communications and British Petroleum.
A Chartered Marketer (CM) who specializes in B2B pipeline, demand generation and revenue growth, she brings go-to-market planning, audience insight and pitch operations to every team she works with. She leads Pitch Audience, Pitch Relationships, Pitch Identity and Pitch Prep.
Jennifer Lewis, ACC, CPCC
30 years in advertising and media, including nearly 17 years at Starcom and a term as Chief Client Officer at Carat Canada, where she oversaw a P&L of more than $40MM across 25 clients, 300 employees and 4 offices. Her clients have included General Motors, TELUS, Procter & Gamble, IKEA and Walt Disney Studios.
A certified coach (ACC, CPCC) and the founder of Create with Jennifergel, she helps leaders and teams build trust through the Three Dynamics of Trust: self, relational and collective. She leads Pitch Culture, Pitch Brief, Pitch Presence and Pitch Theatre.
Why we built this
We know pitching is a lot of work. So we built a structure that makes it easier: ten workshops, one system and the tools to walk in front of your clients ready. It’s a workshop, not a lecture. Your team does the work together, with the two of us in the room. Teams win when they trust each other, understand their audience, tell a meaningful story and show up with presence.
Why P&J PitchWorks Co.
We build trust, psychological safety, shared language and unified team identity, the conditions that make great pitches possible.
Jennifer brings trust systems, culture design and presence coaching. Pooja brings integrated marketing strategy, GTM planning and pitch operations. The combination is rare, and it’s essential.
We don’t just teach teams how to present. We teach them how to brief, build story, choose content, align, collaborate and read the room.
Ten modules with shared frameworks, rituals and standards. Teams learn how to pitch every time, not just this time.
Presence means listening, reading the room and staying grounded. Clients don’t buy performance. They buy connection.